I’ve been keeping a close eye on the Apple News platform as I think it can be a great tool for publishers. At the moment, it pulls an RSS feed from my site (and any other site included on Apple News) and formats it nicely for the iPhone and iPad.

Earlier on this evening, I posted two articles with Youtube videos embedded in them. One was a Tim Cook interview and the other was that 5k iMac getting obliterated by an anti-tank cannon.

Shortly after I posted those articles, they both showed up in Apple news. Minus the videos. That is quite a big problem. Those articles are pretty shitty without the main video content. There was no indication that the video was missing, it was just gone.

Missing Video

So far I am loving Apple News but I feel this is quite an oversight at best. Lets hope that Apple has a solution to this sooner rather than later. They have indicated that they want to move away from pulling in feeds to publishers actually creating their content within Apple’s News Publisher section on iCloud. They could possibly have a solution once that happens.

Another interesting thing is that Apple offers no analytics on the views/reads you get through Apple News if your article is pulled from a feed. They also remove embedded adverts and have no way of monetising feed content. They have indicated that both advertising and analytics will be available when using News Publisher once it is released.

With most iOS content blockers blocking Google Analytics and no analytics info from Apple News, I wonder how many publishers will be seeing a dive in their analytics shortly?

As always, I’ll keep you updated…